个人简介
郭媛媛，副教授，硕士生导师，[email protected]
郭媛媛，博士毕业于哈尔滨工业大学，曾在香港理工大学访问交流一年。近年来，在International Journal of Information Management、Journal of Retailing and Consumer Services、Journal of Travel & Tourism Marketing、Journal of Enterprise Information Management、Behavior & Information Technology、Asia Pacific Journal of Tourism Research、科研管理、管理评论、情报杂志等期刊发表多篇SSCI检索、SCI检索、国家自然科学基金委管理学部认定的期刊论文。主持包括教育部人文社科基金、辽宁省社会科学规划基金、大连市社科联等多项基金项目。
主要研究领域：
工商管理：企业管理、市场营销与消费者行为、人工智能采纳与使用、算法管理
主要讲授课程：
Python商务数据分析、管理调查方法与工具
主持和参与的科研项目：
[1] 教育部人文社会科学基金项目，“网络隐私泄漏事件中企业补救对用户应对行为的影响研究”（#19YJC630048），主持
[2] 辽宁省社会科学规划基金项目，“人工智能（AI）补救策略对用户持续使用意向的影响”（#L23AGL015），主持
[3] 辽宁省社会科学规划基金项目，“网络隐私泄漏事件中的舆情传播与企业补救措施研究”（#L20BJY055），主持
[4] 大连市社科联项目，“一带一路”背景下大连邮轮旅游发展对策研究”（#2017dlskzd036），主持
[5] 中央高校基本科研业务费专项资金资助“基于游客需求的中国邮轮旅游市场开发研究”（#20110117203），主持
主要学术论文和专著：
[1] Yuanyuan Guo, Linlin Xu and Chaoyou Wang, Exploring the effect of empathic response and its boundaries in artificial intelligence service recovery. Journal of Retailing and Consumer Services, 2025, 82, 104065. (SSCI检索, JCR 1区)
[2] Yuanyuan Guo, Chaoyou Wang, and Xiaoting Chen. Functional or financial strategies? The effectiveness of recovery strategies after a data breach. Journal of Enterprise Information Management. 2024, 37(1), 148-169. (SSCI检索, JCR 1区).
[3] Yuanyuan Guo, Zhenzhen Lu, Haibo Kuang, and Chaoyou Wang. Information avoidance behavior on social network sites: Information irrelevance, overload, and the moderating role of time pressure. International Journal of Information Management, 2020, 52(6), 102067. (SSCI检索, JCR 1区, ESI 1% 高被引论文).
[4] Yuanyuan Guo, Kexin Zhang, and Chaoyou Wang. Way to Success: Understanding top streamer’s popularity and influence from the perspective of streamer characteristics. Journal of Retailing and Consumer Services, 2022, 64, 102786. (SSCI检索, JCR 1区, ESI 1% 高被引论文).
[5] Yuanyuan Guo, Xin Wang, and Chaoyou Wang. Impact of privacy policy content on perceived effectiveness of privacy policy: the role of vulnerability, benevolence and privacy concern. Journal of Enterprise Information Management, 2022, 35(3): 774-795. (SSCI检索, JCR 1区).
[6] Yuanyuan Guo, Chaoyou Wang, and Yuqiang Feng. The Impact of Psychological Climate on Employees’ Innovative Use of Information Systems: The Moderating Role of Goal Orientation. Behaviour & Information Technology, 2019, 38(4): 345-360. (SSCI检索, JCR 2区).
[7] Yuanyuan Guo, and Chaoyou Wang. The Impact Mechanisms of Psychological Learning Climate on Employees’ Innovative Use of Information Systems. Journal of Global Information Management, 2020, 28(2): 52-72. (SSCI检索, JCR 3区).
[8] Yuanyuan Guo, Basak Denizci Guillet, Deniz Kucukusta, and Rob Law. Segmenting Spa Customers Based on Rate Fences Using Conjoint and Cluster Analysis. Asia Pacific Journal of Tourism Research, 2016, 21(2):118-136. (SSCI检索, JCR 3区).
[9] Yuanyuan Guo, Sunny Sun, Markus Schuckert, and Rob Law. Online Feedback and Attraction Management: An Exploration of the Critical Factors in Effective Operations. Asia Pacific Journal of Tourism Research, 2016, 21(8): 883-904. (SSCI检索, JCR 3区).
[10] 郭媛媛, 冯玉强, 刘鲁宁, 王朝友. 禁漫对ERP消化吸收作用机理的多案例研究. 科研管理, 2016, 37(7): 89-96. (国家自然科学基金委管理学部认定的A类期刊).
[11] 郭媛媛，陆珍珍，王朝友. 社会化商务中同伴特征对用户社会化分享意愿的作用机理研究. 情报杂志, 2021, 40(5): 201-206.（CSSCI检索）.
[12] Basak Denizci Guillet, Yuanyuan Guo, and Rob Law. Segmenting Hotel Customers Based on Rate Fences Using Conjoint and Cluster Analysis. Journal of Travel & Tourism Marketing, 2015, 32(7): 835-851. (SSCI检索).
[13] Chaoyou Wang, Yuanyuan Guo, and Qiang Ye. An Anatomy of Chinese Stock and Futures Markets’ Dynamic Features. Applied Economics Letters, 2015, 22(16): 1329-1334. (SSCI检索).
[14] Yuanyuan Guo and Yufei Yuan, Will Algorithmic Management Jeopardize Employees’ Personal Integrity? 2024, Proceedings of the 2024 Pre-ICIS SIGDSA Symposium. 17. //aisel.aisnet.org/sigdsa2024/17
审稿人经历：
International Journal of Information Management (SSCI), Computers in Human Behavior (SSCI), Information Technology & People (SSCI), Journal of Travel & Tourism Marketing (SSCI), Behaviour & Information Technology (SSCI).
招生类别和方向：
[1] 硕士（MBA）招生方向或领域：
----市场营销、战略管理、企业管理--- 6名/年
[2] 硕士（学硕）招生方向或领域：
----企业管理、市场营销与消费者行为、人工智能采纳与使用---1～2名/年
联系方式：[email protected] 电话: 15940970640
